Matchalita
Cultural and Brand Strategy
Visual Identity Systems
Creative Direction
Brand Advertising
Social Strategy and Campaigns
Rather than borrow the muted visual language that has come to define modern matcha brands, ImaginaryFriend built Matchalita around a completely different frequency.
Matchalita
Rather than borrow the muted visual language that has come to define modern matcha brands, ImaginaryFriend built Matchalita around a completely different frequency.
Matchalita
Cultural and Brand Strategy
Visual Identity Systems
Creative Direction
Brand Advertising
Social Strategy and Campaigns
Rather than borrow the muted visual language that has come to define modern matcha brands, ImaginaryFriend built Matchalita around a completely different frequency.
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Inspiredbytheworldofitsfounder,multi-hyphenateDJandartistCarlita,MatchalitabringstogetherJapanesematchaculture,music,fashionandnightlife.Reimagininghigh-gradeceremonialmatchaasadailyritualformoderncreativelife:fromstudiosessionstobackstage,airportloungestolatenights,soundchecktosunrise.
Inspiredbytheworldofitsfounder,multi-hyphenateDJandartistCarlita,MatchalitabringstogetherJapanesematchaculture,music,fashionandnightlife.Reimagininghigh-gradeceremonialmatchaasadailyritualformoderncreativelife:fromstudiosessionstobackstage,airportloungestolatenights,soundchecktosunrise.
Inspiredbytheworldofitsfounder,multi-hyphenateDJandartistCarlita,MatchalitabringstogetherJapanesematchaculture,music,fashionandnightlife.Reimagininghigh-gradeceremonialmatchaasadailyritualformoderncreativelife:fromstudiosessionstobackstage,airportloungestolatenights,soundchecktosunrise.
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Looking to work with us, for us, or just chat about your next big idea?
We'd love to hear from you.
hi@helloimaginary.com
© 2025
Looking to work with us, for us, or just chat about your next big idea?
We'd love to hear from you.
hi@helloimaginary.com
© 2025