ImaginaryFriend was founded by Daniel Bonder, David Brown and Caroline Doyle in 2025 after decades spent launching and leading some of the world’s most iconic brands and agencies.

We built the company around a simple belief: the future of the agency business is building brands, not just servicing them.

So we think like owners, not vendors. Bringing together strategy, creativity, technology and production to turn cultural relevance into commercial advantage. And when we believe strongly enough, we put our own capital behind it.

We build bespoke teams from a network of world-class talent around the opportunity at hand. No unnecessary layers. No predetermined solutions. Just curated teams of talent, deeply invested in making work that steals attention and grows market share.